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Marketing Executive

This listing was posted on Tip Top Job.

Marketing Executive

Location:
Cleckheaton, W Yorks
Description:

Marketing Executive Cleckheaton : Office based Salary: A GBP 28,000 : A GBP 30,000 per annum depending on experience Annual leave: 25 days plus bank holidays. Additional holidays for length of service. Pension Scheme: Salary sacrifice. 3 employer contribution and 5 employee contribution. Death In Service benefit and EAP Howarths is an award:winning 2 nd generation family business with an exciting opportunity for a passionate and proactive Marketing Executive to join the team. We are a team of specialist Employment Law, HR and Health and Safety advisors that work with over 600 client companies throughout England. We love what we do and we genuinely want to add value to our SME client base. We are an ambitious company with a brilliant track record of year:on:year growth, profitability and development. We place significance on values such as graft, together, heart and grit. These core principles run right through our business and as a result, in all our dealings with clients. Our vision is to grow year on year, however we want to do this in the right way, maintaining our values and adding stability to the business. Building a great reputation is paramount and something that has been key to our business strategy from day one. We have been in business 21 years and we are a team of real people. We encourage individuality and personality and channel this into creating a standout experience for our clients. We are keen to add a marketing enthusiast to the team and are looking for someone who can hit the ground running. This is an exciting opportunity and the right person will be able to take our marketing to the next level. The role will be most suited to a marketing generalist who can turn their hand and eye, to social media, design, email/direct marketing campaigns, potentially copywriting, and a willingness to experiment with short videography and photography. The role will report into the Brand Ambassador and will work closely with the Board of Directors. As an employer we value the benefits of a good work life balance and promote a positive working environment. We genuinely care about each member of our team and their contribution the business and our clients. Equally, we have made a commitment to our community and set:up our own charity The Howarth Foundation, supporting people who have been homeless or are at the risk of becoming homeless in Leeds and Kirklees, to take the next step back into employment. Up to 15 of our profits are donated to the charity each year. THE ROLE * Contribute to the ideation of the marketing strategy and lead on the implementation.* Coordinate all marketing activity and campaigns in line with overall strategy and ensuring deadlines are met.* To attract potential clients through innovative marketing campaigns and generating leads and/or event bookings.* To market and promote Howarths events (client and non:clients).* Work collaboratively with Client Success to create marketing material for the purpose of client retention and renewal upgrades, demonstrating value and showcasing products and services.* To have full responsibility for Howarths online social media and website activity, ensuring we have a strong presence that is current, interesting, professional and in keeping with Howarths brand values.* Email marketing including the development of email cadences and sector specific campaigns.* To develop and maintain Howarths CRM for marketing purposes.* Direct liaison with external marketing, design and PR agencies to ensure all activity meets with Howarths business strategy, brand guidelines, values and ensure all communication is current, relevant and interesting.* To produce and distribute (email) monthly marketing updates to the Howarths team, maintaining effective internal communication.* To analyse and evaluate SEO activity and present findings and recommendations to the directors, upon request.* To provide assistance and support with the smooth
Posted:
April 24 on Tip Top Job
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