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Head of Digital Marketing
Location:
Remote First
Description:
Department: Marketing Location: Home based, UK Reports to: Marketing Director Hours: 37.5 per week Salary: Depending on experience Role Overview We are looking for a creative and strategic Head of Digital Marketing to deliver a powerful content strategy, skyrocket customer demand and take our ambitious marketing plans to the next level. Key responsibilities: You'll position our content and digital strategy at the heart of customer acquisition through : Content Marketing Strategy - Developing and managing the implementation of a multi-format content strategy for learner and employer audience personas at every stage of the buyer's journey Demand Generation - Attracting, engaging and acquiring new customers by creating original content and communications, informed by market data and insights from ABM tools Lead Nurturing - Designing marketing automation workflows to nurture leads through to MQL and SQL status with high value content and personalised communications Website Management - Delivering the optimum digital experience for learners and employers, maintaining strong SEO performance through on-page and technical best practices, and continuously updating existing blog and website content Campaign Creation - Generating original creative, copy, landing pages and content in a variety of formats to drive brand awareness and engagement Paid Advertising - Planning, executing and distributing across social media in addition to PPC, display and digital channels such as podcasts, aggregators, industry websites, message boards and forums Team Collaboration - Working with cross-functional and sales teams throughout the campaign and customer lifecycle, implementing communication and processes that convert leads into opportunities ROI - Analysing and regularly reporting on marketing performance metrics to measure digital strategy against business-critical KPIs and continuously optimise traffic, marketing qualified leads, conversions and revenue. Candidate Specification: Essential Proven track record of tangible success in developing and implementing digital marketing strategies Expertise in B2B demand generation and customer acquisition campaigns An entrepreneurial innovator who balances analytical and creative thinking Proactive hands-on approach to problem-solving and project management Excellent verbal and written communication skills Collaborative team player who builds strong relationships and influences stakeholders at all levels Proficiency in interpreting marketing data to deliver and act upon customer insights Driven self-starter who relishes a challenge and seeks to make a real impact in the next stage of their career Company Benefits : Remote first company providing flexibility to work from home Pension with up to 5% matched contributions 25 days holiday + Flexi bank holidays + 1 day off on your birthday A day for volunteering Enhanced Maternity and Paternity Leave Health & Wellbeing allowance of up to £30 per month Annual Summer and Xmas events Company socials including everything from Cambridge College formals, pub nights to team building events CPD Allowance Private medical insurance and cash plan Holiday buy back scheme (up to 10 days p/a) EAP with 24 hour confidential support line Background to the Organisation We are an education technology company that enables corporate and government organisations to achieve their business goals by educating their workforce with critical digital transformation skills to succeed in the AI era. We deliver unique and innovative professional education that is accelerating the digital transformation of our clients, advancing the careers of their employees, helping people get into work and closing the digital skills gap. We are in a sector that is crucial to the economy and workforce, with a lot of opportunity for change and innovation. We are at the cutting edge of teaching applied data and digital skills, with our unique patented learning platform EDUKATE.AI offering our clients and learners a unique learning experience. EDUKATE.AI was developed with support from Innovate UK and provides all of our learners with 24/7 immediate feedback on their work, helping accelerate the learning process and providing a sandbox environment to experiment on real world datasets. Since 2016, we have supported more than 15,000 learners across four continents with nearly 550,000 pieces of code submitted for feedback on EDUKATE.AI. We are trusted by some of the most recognisable brands in the world to educate their workforce, including Microsoft, the NHS, GSK, easyJet, the BBC and John Lewis. Our focus on applied learning to create business impact sets us apart - individual learners have reported applying their skills at work to generate recorded value of up to £40m. Values At the centre of the way we work together and inspire each other to achieve success are these core values: Entrepreneurial We take initiative and show entrepreneurial spirit which fuels innovation at Cambridge Spark. This includes identifying opportunities for improvement, taking ownership for implementing solutions effectively and driving improvement by using proof of concepts to demonstrate the feasibility and value of their work. Team Spirit Everyone is part of building an open and transparent culture, communicating effectively to raise issues, discuss improvements and share the evidence used to make decisions. Customer-focused Our customers are at the centre of everything we do, inspiring us to create great work. We strive to build friendly, professional and lasting relationships with them to better understand and anticipate their needs. Gold Standard We are experts in our field and are constantly developing our technology and offering. We set the benchmark in our industry: both in what we offer customers and in how we deliver it. ____________________________________________________________________________ Cambridge Spark is an Equal Opportunities Employer and prohibits discrimination and harassment of any kind. Cambridge Spark is committed to the principle of equal employment opportunities for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cambridge Spark are based on business needs, job requirements and individual qualifications, without regard to race, colour or ethnicity, ability or disability, gender or gender reassignment, sexual orientation, marital status, religion, age or any other status protected by the laws or regulations in the locations where we operate. Cambridge Spark will not tolerate discrimination or harassment based on any of these characteristics. Cambridge Spark encourages applicants of all ages. Powered by JazzHR
Company:
Cambridge Spark
Posted:
April 29 on The Resumator
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