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Product Marketing Manager
Location:
Remote First
Description:
*Please note, due to the holiday season our response to your application might be delayed.* Department: Marketing Location: Home based, UK Reports to: Marketing Director Hours: 37.5 per week Salary: (Depending on experience) Role Overview We’re looking for a strategic and collaborative Product Marketing Manager to anticipate market needs, grow customer demand and align internal teams to deliver gold-standard products. Key responsibilities: You will quantify and position our value-proposition to customers through : Product Marketing Strategy - Develop and execute comprehensive strategy aligned with company objectives, through effective positioning, compelling messaging, feature-to-benefit mapping and go-to-market implementation Market Research - Leverage internal and external data to identify target audiences, market trends and competitive landscape for new product launch and development opportunities Team Collaboration - Work with product development team throughout the planning and launch process on project management, regular communication and prioritising resources to ensure launch success Market Research - Arrange user testing, focus groups and qualitative interviews with market representatives, and incorporate feedback into product development and continuous improvement Launch Campaigns - Deliver original creative, copy, landing pages, content and advertising, distributing across channels including email automation workflows, to raise awareness and generate demand Sales Enablement - Provide guidance and support to internal teams and customers as a subject matter expert for the product portfolio. Create marketing assets, value assessment tools and documentation, and design and deliver sales training Video Case Studies - Orchestrate filming multiple stakeholders at employer organisation premises to highlight product impact, customer success and stakeholder stories Sales & Marketing ROI - Develop product marketing performance and impact metrics to analyse against business-critical targets and continuously optimise strategy. Candidate Specification: Essential Proven track record of success in developing and implementing product marketing strategies. Expertise with product lifecycle management principles and best practices. Strategic thinker who anticipates market trends and identifies opportunities for differentiation. Technical aptitude to understand complex product features, analytics tools and revenue impact. Strong verbal and written communication skills. Collaborative team player with the ability to build strong relationships and influence stakeholders at all levels. Excellent analytical abilities with proficiency in interpreting market data and customer insights. Driven, self-starter approach with exceptional problem-solving skills. Company Benefits : Remote first company providing flexibility to work from home Pension with up to 5% matched contributions 25 days holiday + Flexi bank holidays + 1 day off on your birthday A day for volunteering Enhanced Maternity and Paternity Leave Health & Wellbeing allowance of up to £30 per month Annual Summer and Xmas events Company socials including everything from Cambridge College formals, pub nights to team building events CPD Allowance Private medical insurance and cash plan Holiday buy back scheme (up to 10 days p/a) EAP with 24 hour confidential support line Background to the Organisation We are an education technology company that enables corporate and government organisations to achieve their business goals by educating their workforce with critical digital transformation skills to succeed in the AI era. We deliver unique and innovative professional education that is accelerating the digital transformation of our clients, advancing the careers of their employees, helping people get into work and closing the digital skills gap. We are in a sector that is crucial to the economy and workforce, with a lot of opportunity for change and innovation. We are at the cutting edge of teaching applied data and digital skills, with our unique patented learning platform EDUKATE.AI offering our clients and learners a unique learning experience. EDUKATE.AI was developed with support from Innovate UK and provides all of our learners with 24/7 immediate feedback on their work, helping accelerate the learning process and providing a sandbox environment to experiment on real world datasets. Since 2016, we have supported more than 15,000 learners across four continents with nearly 550,000 pieces of code submitted for feedback on EDUKATE.AI. We are trusted by some of the most recognisable brands in the world to educate their workforce, including Microsoft, the NHS, GSK, easyJet, the BBC and John Lewis. Our focus on applied learning to create business impact sets us apart - individual learners have reported applying their skills at work to generate recorded value of up to £40m. Values At the centre of the way we work together and inspire each other to achieve success are these core values: Entrepreneurial We take initiative and show entrepreneurial spirit which fuels innovation at Cambridge Spark. This includes identifying opportunities for improvement, taking ownership for implementing solutions effectively and driving improvement by using proof of concepts to demonstrate the feasibility and value of their work. Team Spirit Everyone is part of building an open and transparent culture, communicating effectively to raise issues, discuss improvements and share the evidence used to make decisions. Customer-focused Our customers are at the centre of everything we do, inspiring us to create great work. We strive to build friendly, professional and lasting relationships with them to better understand and anticipate their needs. Gold Standard We are experts in our field and are constantly developing our technology and offering. We set the benchmark in our industry: both in what we offer customers and in how we deliver it. ____________________________________________________________________________ Cambridge Spark is an Equal Opportunities Employer and prohibits discrimination and harassment of any kind. Cambridge Spark is committed to the principle of equal employment opportunities for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cambridge Spark are based on business needs, job requirements and individual qualifications, without regard to race, colour or ethnicity, ability or disability, gender or gender reassignment, sexual orientation, marital status, religion, age or any other status protected by the laws or regulations in the locations where we operate. Cambridge Spark will not tolerate discrimination or harassment based on any of these characteristics. Cambridge Spark encourages applicants of all ages. Powered by JazzHR
Company:
Cambridge Spark
Posted:
May 24 on The Resumator
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